Errata product data quality
Sample report. The store and every number on this page are made up, to show what a real report looks like. Buttons are switched off. Check your own store for free →

We fixed 3 things for you this week — 3 need you

Checked 1,284 variants on northwind-paddle-sample.myshopify.com.

2
products can be ordered at a loss right now
Up to $1,871.10 lost on a single order (Folding Kayak Explorer).
3
products look wrong to shoppers
Broken sale badges, placeholder prices or garbled titles on live pages.
7
products are cheaper at a competitor, in stock there
And 3 you're sold out of that they have in stock.
4
fixes we can make in one click
Selling prices are never touched, and every change can be undone.

Fixed for you this week (3)

You gave us standing approval for these mechanical fixes, so we made them each morning. Your selling prices were not touched.

ProductWhatChange
Paddler's KnifeBroken characters fixedPaddler's Knife → Paddler's Knife
Neoprene GlovesReversed sale price removed19.00 → empty
Touring Kayak 16ftZero crossed-out price removed0.00 → empty

Anything you undo, we will not fix again on our own.

Sudden price changes

1 price fell by more than half overnight

No sale price explains the drop. If it was a typo, every order at the new price is a loss.

SKUProductWasNow
NW-FKEFolding Kayak Explorer$1,890.00$18.90

What needs you

These are yours to decide — a price, stock or judgement call. Start at the top: it costs you the most.

1 product selling below what they cost you

The selling price is lower than the cost you entered in Shopify. Every sale loses money before shipping and fees.

SKUProductWhat we see
NW-SSN-MSpray Skirt Neoprene Mprice $59.00, cost $71.00 (−$12.00 per sale)

Suggested: Check the cost and the price. If both are right, this is a loss leader — make sure it is on purpose.

1 product with one option priced far away from the others

One size or version costs a fraction (or a multiple) of its siblings. That is almost always a typo: orders at the low price lose money, a sky-high price quietly stops sales.

SKUProductWhat we see
NW-PL-BLNewPaddle Leash — Blue$2.40, while the other options are around $24.00

Suggested: Check that option's price against the others and correct it.

Left for you to confirm

We fixed these once and they came back, or you undid our fix, so we leave the decision to you.

1 product showing a price increase instead of a discount

The crossed-out "compare at" price is lower than the price you are charging. To a shopper that reads as a price rise, not a sale.

SKUProductPriceCrossed-out
NW-CTP220Carbon Touring Paddle 220cm Visible to shoppers$189.00$149.00

1 product advertising a discount that is not a discount

The crossed-out price is identical to the price you are charging. The product looks discounted but nothing is taken off.

SKUProductPriceCrossed-out
NW-DB20Dry Bag 20L Hidden by your theme$34.00$34.00

We opened the live product pages we checked: your theme does not show this to shoppers today. The wrong value is still stored on the product, so we clean it up before a theme or layout change brings it to the surface.

1 product with broken characters in the title

The title contains import damage — escaped HTML or mis-decoded characters such as & or ’. Shoppers see the raw characters.

NowAfter the fix
Kids' Life VestKids' Life Vest

1 product with the brand spelled differently from the rest of your catalogue

The same brand appears under more than one spelling. Anything that works by brand name — your storefront brand filter, brand collections, sales reports — can treat it as two different brands, and shoppers filtering by brand can miss these products. We change it to the spelling most of your products already use.

ProductBrand nowAfter the fix
Deck Bungee KitNORTHWINDNorthwind (42 products)

What we will do

Fix all 4 of the above. Your selling prices are not touched. We save every previous value first, so one click puts everything back.

Nothing happens until you press the button.

Prefer to make the changes yourself? Get them as a Shopify import file instead.

Also on our radar

None of these is urgent, so we don't ask you to act on them this week. We keep watching, and we move anything up the list the moment it starts to matter. Open any line to see the products.

1 product listed on more than one product page under the same SKU

Decide which page stays. Archive the other and redirect it — do not delete it.

SKUProductWhat we see
NW-BP1Bilge Pump Handbilge-pump-hand — $29.00 · bilge-pump-hand-1 — $32.00
1 product still selling with nothing in stock 1 new

If they are not on order, turn off "Continue selling when out of stock" for these.

SKUProductWhat we see
NW-CCSea Kayak Cockpit Coveralready oversold: stock is -2
6 products live with no description

Add a description — even two sentences.

SKUProductWhat we see
NW-A0Kayak Cartno description text
NW-A1Float Bagno description text
NW-A2Nose Plugno description text
NW-A3Map Caseno description text
NW-A4Tow Lineno description text
NW-A5Spongeno description text
3 products shipped with no weight set

Enter the shipping weight. If all your rates are flat, you can ignore this.

SKUProductWhat we see
NW-W0Kayak Cartweight is 0, shipping required
NW-W1Roof Rack Padsweight is 0, shipping required
NW-W2Paddle Floatweight is 0, shipping required
Since September 12
3 resolved2 new15 still open

Resolved: Whistle Pack · Deck Compass · Paddle Drip Rings